Did you know that SEO (search engine optimization) for your site can be painless, and even quick?
Here’s five things you need to know:
- SEO is not a magic bullet.
It’s very true that SEO is vitally important to the success of your website. It’s untrue that it will work instantly, and you should be wary of any individual or company who promises instant results.
- Don’t overcomplicate it.
SEO comes down to a few basic principles: structure (the design and level of importance of each piece of content), crawlability (the ability of a search engine to read your site), backlinks (other sites that reference your content and lend it credibility), and keywords. There’s a world of detail involved once you get into them but in the end it all comes back to those four things.
- It doesn’t have to take a lot of time.
Your time is valuable, but did you know that by taking just half an hour a week on your site’s SEO you can create a successful plan? A little bit of time spent regularly is worth way more than large amounts of time spent infrequently.
- It doesn’t have to cost a lot of money.
The old adage that ‘you have to spend some to make some’ does hold true, but that doesn’t mean you have to break the bank. Set a reasonable budget and stick to it.
- Do your research.
If you haven’t analyzed who you want to reach and what you want to accomplish, now is the time. A list of keywords you want to target will be crucial to aiming your SEO campaign in the right direction.
This is by no means an exhaustive guide to SEO, just a few things to keep in mind, so as always, if you’re feeling lost, give me a call at 858-461-9736. You can also use the form below or click here to contact me today for a free consultation.
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