Why Design Matters: Fact-Checking the Template Myth
“I don’t think design matters, I can just use x-y-z company’s premade templates.”
That’s probably not a good idea, and here’s why: While it’s true that many people use templates, it’s true that many people use templates.
That sounds like a paradox, but simply put your website is who you are online. If you have a website designed for your business, then instead of becoming yet another fill-in-the-blank provider of products or services, you’ve made an impression.
Think about the last website you visited. Did anything stand out, or was it so bland and pre-packaged that it blended into the last dozen sites you’ve visited? There’s a reason for that.
Now think about your favorite website. Odds are, a website came to mind instantly. There’s a reason for that, too.
I’m willing to bet that the website you’re thinking of was custom designed. It’s appealing, easy to use, and it stands out because it doesn’t follow the same old approach you’ve seen on so many other websites.
These days, templates are a dime a dozen, and in a market that is saturated with dozens of other companies that do exactly what you do, your website is what makes you stand out.
Making the Connection
It’s true, there’s nothing like a face-to-face meeting and a website should never take the place of that personal connection with your customers. Used properly, a website is a tool. It creates a powerful first impression and motivates your audience to contact you.
To understand the importance of web design, let’s look at how people find things.
When the internet was young, consumers went to the Yellow Pages or the newspaper for information. I was one of them, studiously scouring local newspaper ads or the pages of the phone book- anybody remember those?
The internet changed all of that. Today, if I’m hungry I use google, Yelp, or any number of other online platforms to find what I need. So do millions of other people, and that means you need a website and probably a social media presence too, regardless of the size of your business.
The task of any good developer is creating a functional and user-friendly site that moves your customers to contact you.
That’s where I come in.
I’ve been designing websites for well over a decade, since I was a teenager with a laptop and lots of cool ideas. These days, I take cool ideas from concept to reality and leverage both creativity and knowledge to fit your needs.
Contact me today for a free quote at no obligation to you.
I can’t wait to make your business stand out.